With a wider range of spring water competitors emerging throughout Australia, Aquaessence is still the innovator in this competitive beverage market. Guy Leech has now come on board with his own signature series, optimum alkaline 8pH spring water. Attracted to the Aquaessence brand by the fantastic health benefits and quality of their water plus the innovative, sporty packaging, Guy Leech / Aquaessence have just released this water in Woolworth's stores Australia wide.
Our task was to design a 600ml Guy Leech Signature Spring Water pack range that highlighted the many health benefits on offer from this prestige Australian Spring Water. As Guy Leech is known for being “Australian’s number one fitness guy” and with other fitness products currently in the market, our design process involved creating a pack design that would fit into his current line up and feel part of an overall branding package. The end result is a foil pack with overprint colour and white ink that will be a real stand out on the supermarket shelf.