"I want to rank #1 on Google!"
We’re often approached by businesses wanting a SEO (Search Engine Optimisation) plan that will promise them a ‘rapid increase in Google ranking’. It is important for clients to think about why they want this. Most assume that being ranked as number 1 in Google will result in more customers generating leads on their website, but this is unfortunately not the case.
Google ranking takes months to build up, and sure enough you can get there and higher ranking will help, but leads aren’t always a result of better Google ranking. It is User Experience that will attain leads. If you are #1 on Google, but it’s too hard to find easy information such as your phone number, the user will be quick to move to the second Google option. Assessing the User Experience on your website is the first step to assessing your SEO needs and actions. Find out what your audience is searching for and provide a clear pathway to that information.
In addition to User Experience comes the value of content. The content of a website is often (and very mistakenly) overlooked as being an important part of a website when in fact, content is one of the most integral, core components of your website. Content must be worthy of reading as it plays an important role in bringing your site visitors back. Depending on what your website goals are, your content could educate, entertain, persuade and more, all contributing to ‘site stickiness’.
Site stickiness refers to how likely your customers are to come back to your site. One of the best and easiest ways to ensure you’re giving your customers a good reason to come back is by including simple and importantly - regular blog posts.
Regular posting is important for search engines to ensure that your website and business is no longer out of date. The more customers visiting your site, the better it is in terms of site stickiness, therefore ranking higher, so give them a good reason to come back.
Ensuring your website content has also been keyword optimised is essential. All search engines like Google and Yahoo take keywords into consideration when returning a search result. It is important to include keywords and key phrases in your content, without using too many, otherwise you may be penalised by search engines and therefore lowered in ranking.
So how do you ensure you get all the right keywords and key phrases that gives enough information to search engine algorithms without keyword stuffing AND make sure that your content is interesting?
Writing up content yourself may seem like an easy and cost-effective solution, but hiring the help of a SEO specialist and copywriter will prove to be more effective in the long run. A SEO specialist can help you determine the best keywords and key phrases to use in your website and how many to include in your content without getting penalised by search engines, and a copywriter can help you to write up well-written content with the selected keywords and key phrases included.
What will you provide your customers through your site? What do you hope to achieve with your site? Is your content valuable? SEO needs a dedicated team who put consistent effort into it. Creative Pod can help you answer these questions and work with you to achieve the best outcome for your site.
Why not call us today on (08) 8212 4959 and find out how we can help you?