Aquaport approached us to create a logo and packaging designs for their Cafe Essentials range. The challenge here was to help customers understand that the chemical range was safe for the environment and suitable for organic systems. The range is completely BFA (Biological Farmers of Australia) registered, is phosphate and GMO free and is biodegradable. To convey this message we used illustrated logos for the consumer to easily identify which range is right for them, we selected an earthy colour palette, and selected an uncoated paper stock that was also cost effective. The branding corresponds over to suit labels and product shippers.