Bow Wow Dog Treats

  • Branding
  • Packaging
  • Website
  • Social Media
  • Advertising
  • Display
  • Concept
  • Editorial
  • Signage
  • Graphic Design

Bow Wow Gourmet Dog Treats is Australian owned and operated, supplying premium quality and oh so delicious gourmet dogs treats since 1997. Recognising the demand for new and innovative premium dog treats, Bow Wow strive for nothing but excellence and driven by the goal to produce totally pawsome treats, that doggos will love and you can trust are good for them.

Bow Wow Dog Treats
Bow Wow Logo Brand Evolution

Starting our relationship with Bow Wow in 2016, our team was tasked with refreshing the Bow Wow brand. This included logo design, all supporting elements including fonts, colour palette, voice and tone, plus packaging design. The project involved transforming the tired style into an authentic, ‘home baked’ brand that would sit proud on retailer shelves nationally. The key element to retain was the yellow pack, with most consumers recollection of the product being the pack colour. Other elements to incorporate into the style were: healthy, natural, organic, and premium, showing an evolution of the brand and meeting market expectations.

Retail Package Design Updates for Bow Wow

Being an established brand meant that we had to ensure the design and integrity of the Bow Wow packaging didn’t become unrecognisable to existing, loyal consumers. The packaging revision maintains the yellow as the key colour with a revised pack design, utilising a contemporary square base pouch bag with matte finish with spot and metallic inks to convey quality. A key design element was to incorporate a prominent size logo, with the goal of increasing brand name memorability, with strong product sku descriptor. The consistent layout across the range of various size and shape products helps unify the brand.

Natural Dog Treats Design Group Shot Adelaide
Sticker Label for Bow Wow Pigs Ear Treat
Bow Wow Pork Bones Sticker Label Adelaide Design
Bow Wow Beef Roo Rolls Retail Graphic Studio
Rabbit Ears Treats Graphic Design

Phase two in the evolution of the brand development saw the introduction of the 'Health' range of products and the update of the yellow 'Naturals' range of packaging. The pack updates involved an on-location photoshoot utilising various dog breeds, with the Border Collie selected as the brand hero image going forward. The logo was also slightly revised to include the circle shape which assisted with the application across all media in a stronger and more consistent manner. The pack design layout was improved to have more of a premium feel and to still be consistent across the categories. The 'Health' range focuses on functional dog treats where the 'Naturals' are single ingredient, animal based treats. 

Magazine Advertising in Wellbeing for Bow Wow Healthy Snacks and Natural Treats

Branding and packaging are just one part of a complete marketing plan. We also undertake social media content creation and management, fostering connection with an engaged audience. Advertising incorporates both digital and traditional media, spanning from magazine ads in Buy Australian and Wellbeing, to social outreach on Facebook and Instagram. 

A modern product showcase website has been built on Oncord, a premium digital marketing system along with extensive SEO and optimisation for smooth and easy use on mobile devices. The new website features an extensive collection of professional human and dog models, photographed at various key locations that were scouted, to achieve a wide diversity of images which fit with the brands theme and strategy.

Creative Pod have been an integral part of our continued solid growth during the past 7 years. They have allowed us to have a strong brand, including stand-out packaging, with their solid design and branding capabilities. A professional, reliable team with a great culture who continue to push project boundaries.


MGA Insurance Group

  • Website
  • Advertising
  • Display
  • Concept

MGA Insurance Brokers have been specialists in general insurance for over 40 years and can provide advice across a broad spectrum of industries. MGA commenced operations in 1975 and is one of the top 10 insurance brokerages in Australia with offices throughout mainland Australia and one office in Asia.

Go to Top