With the rise in demand for healthy and eco-friendly products in mainstream consumer markets. The flow on effect has expanded into the pet
industry, with a majority of the market now seeking products that are good for their pets health and the environment. Our initial task
included designing a logo that has wide market appeal to all age groups, pet owner types, and demographics, able to
suit both cat and dog products. It had to feel fresh and eco, easily applying to various pack sizes, shape and orientations.
The most popular and well known product from the brand is the Tofu Cat Litter. Made from the bi-product of tofu production, it is a
revolution with its odour absorbing characteristics. Plus, being a natural product, there are no harmful chemicals. The cat litter is
available in both a 2kg box and an easy carry 2kg, available in major supermarkets across Australia and now also being sold in the
USA. Our design and marketing includes production of YouTube product information videos, a cat litter comparison video, social
media content creation and management, advertising campaigns, and responsive website.
We work with our clients like business partners,
understanding goals and vision, then delivering outcomes.
